Studios catching viral bug to promo new DVDs online
“LOS ANGELES (Hollywood Reporter) – Online video sites like YouTube are Hollywood’s hottest new marketing tool.”….”YouTube is a key component in our overall marketing and publicity strategy,” said Greg Newman, executive vice president development for MPI Home Video and Dark Sky Films”…” Paramount Home Entertainment recently started posting “some content” to YouTube”.
I first read of it from Sacha’s blog. Incidentally, her blog, featuring her travails as a stude in Canada, is a fascinating read of the adventures (and misadventures) of a young woman learning her way around the campus, and consequently in life.
It loads like molasses (sorry Sacha :D), but when you read it you’ll likely feel like I do, and applaud her, as if cheering on a heroine in a movie, as she goes through her daily stuff. She is me several years ago (just how many years is not the subject of this blog entry thank you very much), and you’d probably find a part of yourself in her as well.